Marketing service

Brand strategy & identity

Positioning, logo, palette and a brand guide your whole team can follow.

A strong brand makes every other piece of marketing easier. People recognise you, trust you sooner and understand what you stand for.

I start with strategy: who you serve, what makes you different and how you should sound. Then I design the identity that carries it, and document it so it stays consistent.

This is for you if

  • You're launching a new business or product
  • Your brand has grown in pieces and no longer feels joined up
  • You need guidelines so others can use your brand correctly

What's included

  • Brand positioning and messaging
  • Logo design and logo variations
  • Colour palette and typography
  • Brand guidelines document
  • Packaging and print direction
  • Templates for social, documents and presentations

Ways to get started

Bespoke project

Brand identities are quoted to your scope, from a logo refresh to a complete brand system.

Request a quote

Related work

All projects

Brand system · Investor deck · Social

General Copper Gold Corp.

A premium brand system, investor presentation and social templates for a TSX-V listed exploration company.

SaaS product · Brand · Marketing site

Ezsy Webs

Product, brand and marketing for a B2B SaaS that turns a website address into a redesign demo for agencies.

Questions

How long does a brand identity take?

It depends on scope. A focused logo and palette project is shorter than a full brand system with guidelines and templates. I give you a clear timeline with your quote.

Will I own the final files?

Yes. You receive the final logo files and brand assets to use across your business.

Let's grow your business, together.

Tell me about your project, a package or the ongoing support you need. I'll reply with clear next steps.

Or email hello@bycharlottesmith.com