Services
Marketing services, thoughtfully joined up.
Eight services that work on their own or together. Buy a fixed-price package, commission a bespoke project or keep me on hand each month.
Social media design, content & management
Polished graphics, thoughtful content and calm, consistent management.
- Branded post, carousel and story graphics
- Feed templates and editable Canva files
- Content pillars and a monthly content plan
Brand strategy & identity
Positioning, logo, palette and a brand guide your whole team can follow.
- Brand positioning and messaging
- Logo design and logo variations
- Colour palette and typography
Marketing strategy & consultancy
A clear plan, the right channels and an experienced eye on what matters.
- Marketing audits and competitor reviews
- Positioning and customer journey mapping
- Channel plans with priorities and budgets
Website design, optimisation & updates
Elegant sites that load fast, read clearly and invite people to get in touch.
- New website design and build
- Landing pages for campaigns and offers
- Updates, fixes and improvements to existing sites
SEO
Structure, content and local search, so the right people find you first.
- SEO audits and keyword research
- Page titles, descriptions and headings
- Technical fixes for speed and indexing
Paid advertising
Meta and Google campaigns planned around your budget and your goals.
- Campaign strategy and budget planning
- Audience and keyword research
- Ad creative and copy
Email marketing & CRM
Newsletters, automations and a tidy CRM that keeps every lead warm.
- CRM setup and pipeline design
- Lead capture forms and sign-ups
- Welcome and follow-up sequences
B2B lead generation
Targeted outreach and LinkedIn presence that opens the right conversations.
- Ideal client profile and target lists
- LinkedIn profile optimisation
- LinkedIn content plans
Three ways to work with me
Fixed-price packages
Defined scope, delivery time and revisions. Ideal for social graphics, website updates, audits and strategy sessions.
Browse packagesBespoke projects
Brand identities, websites, campaigns and marketing plans, quoted to your goals, scope and timeline.
Request a quoteOngoing retainers
Regular monthly support for social media, SEO, ads, email and CRM, with an agreed plan and reporting.
Discuss a retainerLet's grow your business, together.
Tell me about your project, a package or the ongoing support you need. I'll reply with clear next steps.
Or email hello@bycharlottesmith.com
